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What is the Kelly criterion?
The Kelly criterion finds the bet fraction f* that maximizes long-run growth given win rate (p) and payoff ratio (b, reward relative to risk). f* = (bp − q) / b (q = 1−p). At a 60% win rate and payoff ratio of 1, f* = (1×0.6 − 0.4) / 1 = 0.2 (20%) — theoretically optimal to bet 20% of your bankroll each time.