Special Promotional Deposits and Event Products Strategy
Financial institutions regularly launch special promotional deposits or event products that offer 0.5-1.5%p higher rates than the market average. These promotions run for a limited time to attract new customers, raise funds, or for marketing purposes. According to Financial Supervisory Service (FSS) statistics, the average rate on special promotional deposits in 2024 was 4.5%, 1.3%p higher than regular deposits (3.2%). For example, KB Kookmin Bank ran quarterly promotions such as the "KB Star Time Deposit," offering 4.3% annually, while Shinhan Bank offered 4.5% through its "SOL Time Deposit Special." Internet-only banks have also been aggressive with promotions - KakaoBank's "Parking Account" offered up to 5.0%, and TossBank's "Interest-First Time Deposit" offered up to 5.2%. According to a survey by the Korea Financial Consumer Federation, using special promotional deposits can earn about 500,000-1,000,000 won more in annual interest compared to regular deposits. Strategies for using promotions: first, regularly check bank websites and financial communities for promotion information. Second, since promotional deposits have limited quantities and close early, you need to sign up quickly - in 2024, popular promotions often sold out the same morning they launched. Third, check promotion conditions in advance (new customer requirements, minimum deposit amount, preferential rate conditions, etc.) - some promotions only apply the top rate to new customers or those meeting specific conditions. Fourth, compare promotions across multiple banks to choose the highest rate; the FSS financial product comparison site allows you to compare promotional products. Fifth, when a deposit matures, re-enroll in another promotional product to continuously benefit from higher rates. The Korea Financial Education Institute analyzed that actively using promotional deposits over 30 years could yield about 50 million won in additional interest income.