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🧡 Craft Pricing Calculator (Handmade Pricing)

Enter materials cost, labor, overhead, and your desired margin rate to calculate a sale price and expected profit.

Sale Price
β€”
Labor Cost β€” Total Cost β€” Profit β€”
Markup Rate (reference, of cost) β€”

Margin rate is profit as a % of sale price; markup rate is profit as a % of cost. These are always different β€” treat markup rate as a secondary reference figure.

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GUIDE

Learn more

01

The Craft Pricing Formula

This calculator reuses the same standard formula as the margin calculator: Sale price = Total cost Γ· (1 βˆ’ Margin rate). First, total cost is built up: Labor cost = Hours Γ— Hourly rate, Total cost = Materials cost + Labor cost + Overhead cost. For example, with $15 materials, 2 hours at $10/hour, and $2 overhead, labor cost is $20 and total cost is 15 + 20 + 2 = $37. Applying a 30% margin rate: sale price = 37 Γ· (1 βˆ’ 0.30) = 37 Γ· 0.7 β‰ˆ $52.86, and profit β‰ˆ $15.86.

ItemFormulaExample
Labor costHours Γ— Hourly rate2h Γ— $10 = $20
Total costMaterials + Labor + Overhead15 + 20 + 2 = $37
Sale priceTotal cost Γ· (1 βˆ’ Margin rate)37 Γ· 0.7 β‰ˆ $52.86

Time-based labor costing (hours Γ— hourly rate) is the standard method commonly recommended in handmade/craft small-business pricing guides.
02

Margin Rate vs Markup Rate β€” Which Should You Use?

As in the margin calculator, margin rate divides profit by the sale price, while markup rate divides profit by the cost. For the same profit amount, these are always different, with markup rate always higher. This calculator's primary input, "desired margin rate," is based on sale price β€” so it produces a different result than simply "adding 30% to cost." The markup rate shown is a secondary reference figure; setting your target using margin rate keeps your financial planning more consistent, especially for craft materials with volatile costs (resin, yarn, beads, etc.) β€” re-check your sale price with this calculator whenever material costs change.

Frequently asked questions

How is labor cost calculated?
Labor cost = hours worked Γ— hourly rate. This time-based costing method is the standard approach commonly recommended in handmade/craft small-business pricing guides.
Should I price based on margin rate or markup rate?
This calculator's main calculation uses margin rate (profit as a % of sale price), the same standard formula as the margin calculator. Markup rate (profit as a % of cost) is shown as a secondary reference figure β€” the two are always different. Margin rate is more widely used since it links directly to your sale price and target total profit.
What should I include in overhead/misc. cost?
Include packaging, a share of shipping cost, platform/marketplace fees, and tool depreciation β€” anything not already covered by materials or labor cost. Including these accurately keeps your total cost realistic.