What is IU (International Unit)?
IU (International Unit) is a unit that measures the biological activity of vitamins. Since the same amount of vitamins can have different absorption rates and effects depending on their form, IU standardizes based on biological efficacy rather than weight (mg, μg). For Vitamin A, 1 IU = 0.3 μg retinol or 0.6 μg beta-carotene. For Vitamin D, 1 IU = 0.025 μg. For Vitamin E, 1 IU = 0.67 mg d-α-tocopherol or 1 mg dl-α-tocopherol.