βΉοΈ CPM (cost per mille) is what advertisers pay per 1,000 ad impressions. RPM (revenue per mille) is what a creator actually receives per 1,000 views, after YouTube's roughly 45% cut, and only counting monetized/ad-eligible views. RPM is always well below CPM.
β οΈ This is only an estimate and may differ substantially from your actual earnings. Real RPM varies a lot based on viewer geography, ad density, ad-blocker usage, non-monetized views, and seasonality.
π‘ How to use the YouTube revenue estimator
Useful for rough channel-growth planning or gauging what a given view count might translate to in ad revenue. The niche presets are illustrative industry ballparks β actual CPM varies widely by channel, audience, and time of year.
GUIDE
Learn more
01
How do CPM and RPM differ?
CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions. RPM (Revenue Per Mille) is what a creator actually ends up receiving per 1,000 views, after YouTube's roughly 45% cut and counted only against monetized, ad-eligible views. Since not every view results in an ad impression (ad-blockers, non-monetized regions, etc.), RPM is always well below CPM.
02
How the calculation works
The estimated ad revenue range is computed as (views Γ· 1000) Γ CPM for both the low and high CPM values. A more conservative estimate is also shown, applying YouTube's typical creator revenue share of roughly 55%.
Niche
Example CPM range (USD)
Gaming
$1 β $3
Tech / Finance
$8 β $20
Beauty / Fashion
$2 β $5
Vlogging / Lifestyle
$1 β $4
Education
$3 β $8
General / Entertainment
$0.5 β $2
These figures are illustrative industry ballparks, not a guarantee of actual earnings.
03
Why might actual revenue differ substantially?
Real RPM is affected by many factors this calculator can't account for: viewer geography (ad rates vary hugely by country), ad density relative to video length, ad-blocker usage among your audience, views that can't be monetized (copyright claims, community guideline restrictions), and seasonal swings in advertiser demand (e.g. higher near year-end).
Can I treat this calculator's result as my actual earnings?
No β this is only an estimate and may differ substantially from your real earnings. Treat it as a rough reference range only.
Does selecting a niche preset auto-fill the CPM?
Yes, choosing a niche fills in an example low/high CPM for that category, which you can then edit manually.
Why does RPM feel so much lower than CPM?
Because YouTube takes roughly 45% of ad revenue, and payouts only count views where an ad was actually shown and monetized β not every view qualifies.